Due to its geographical location, its economic activity and its cultural tradition, Talavera de la Reina is one of the cities with the greatest potential to achieve urban development focused on people and on the different economic, business, commercial and artisan activities that propel the human activity and sustainable growth.

Its vast region and its traditional connection with agricultural and livestock activities, have allowed it to be a link between the rural and urban environment, as well as a revitalization centre, which makes it contain prototypical economic and business activities of both.

Productive sectors

As for the Talavera industrial network, it is fully consolidated, especially with regard to the textile and agri-food industry subsectors. In addition, in recent years, new emerging sectors have appeared and some of the most traditional productive activities of the city have been put into value, such as that carried out by the ceramic workshops.

1. The textile industry

This is one of the main hallmarks of the Talavera industry, established as an economic activity for generations and with great growth expectations.


It has the presence of clothing companies, suppliers, specialized human resources and an ASINTEC technology centre, where research, development and innovation projects of new materials and textiles are carried out for companies, and large fashion firms such as SYBILLA , MODESTO LOMBA and JOAQUÍN VERDÚ.


Talavera’s tailoring workshops manufacture for big brands such as Inditex, Cortefiel or El Corte Inglés. And recently their own brands such as PAN CON CHOCOLATE have started to emerge. The sector represents 21% of the industrial activity of Talavera, this being the second most important activity.

2. Agri-food sector

As for the agri-food sector, Talavera has a great cattle tradition. In fact, it hosts the most important dairy herd in the Castilla-La Mancha region, concentrating 80% of the region and a large part of the companies in the sector. Specifically, this subsector represents 30% of industrial activity, and has advantages such as the proximity of the raw material to the livestock farms located in the region, or the local human capital trained in agri-food Industries in the San Isidro de Talavera Institute.


Similarly, in Talavera the Inter-professional Dairy Laboratory of Castilla-La Mancha (LILCAM) is located, an inter-professional space where samples for more than 300 top-level industries are analysed and which is supported by national firms such as DANONE, GARCÍA BAQUERO or LACTALIS.


Several emerging transforming sectors such as the logistics sector, services, or the technology sector have also gained strength.

3. Logistics sector

Promoted by the importance of the city’s textile and agri-food sector and by its strategic geographic location, Talavera offers competitive prices and industrial sectors demanding automated supply chains. For this reason, the city will shortly inaugurate the “TT Space: Transport and Technology” with 2.6 million square meters of land for transport, logistics and technology companies.

4. Services sector

About 70% of the companies in Talavera develop their activities in this sector, specifically non-commercial services represent 40% and commercial services, 29%.

5. Technology sector

Talavera is firmly committed to the technology sector. Proof of this is the creation of the Regional Centre for Digital Innovation, dedicated to research in the areas of cyber security and cloud technology.


During this time, powerful multinational companies such as Red Hat and Palo Alto Networks have established in the city, and they also collaborate with the Government of Castilla-La Mancha to fulfil the objectives set in the Digital Agenda and to promote the local business network; working for the development of technological knowledge in the region and the design of new tools, products and services that allow them to be more competitive in international markets.


It also has companies specialized in software development.

6. Talavera ceramics

Talavera ceramics and pottery are not only a traditional and cultural activity, but part of the economic and productive activity of the city. Recently, UNESCO has declared the Artisan Techniques for the Manufacture of Talavera Ceramics Intangible Heritage of Humanity. This recognition has strengthened the artisan vocation in the city, helping the spaces specialized in artistic disciplines in the city to have training in the ceramics sector, which means that there is a human capital specialized in it.

Talavera has several competitive advantages that make it an optimal city to invest in new sectors, as well as to continue supporting the activities and sectors of greater tradition and importance such as textiles or agri-food.

1. Strategic location

One of the great competitive advantages that Talavera offers is its strategic location. Its proximity to Madrid and its location make it a strategic point of connection with the Atlantic Axis of the Iberian Peninsula, connecting the centre of the country with Castilla-La Mancha, Castilla y León, Extremadura and Lisbon.

2. Urban quality

Its urban morphology and its dimensions make it a city of proximity, in which services, facilities and equipment, both public and private, as well as work centres and places of residence are close and connected, which favors the existence of clean and sustainable mobility dynamics. This, added to the quality of its natural and architectural heritage, make it a comfortable, friendly and warm city.


On the other hand, its privileged natural environment allows you to enjoy an emblematic landscape a few steps from the city, specifically the Tagus River and its bridges, not only are they part of the city’s heritage, but they are configured as a symbol of Talavera de la Reina’s identity, linked to the tradition of the city and its leisure and relaxation activities.

3. Industrial space

Talavera has various industrial spaces perfect for the implementation of different sectors and their different business needs. Specifically, the city has several estates with tertiary and industrial land.

4. Talento

En cuanto a la importancia de la formación y el impulso al talento, Talavera, cuenta con un importante número de centros educativos: centros universitarios y de formación profesional cualificada en los distintos sectores económicos y empresariales presentes en la ciudad, así como espacios especializados en disciplinas artísticas como la cerámica y la música, las cuales forman parte de la tradición artística y cultural talaverana.

En la ciudad están presentes instituciones educativas como la Universidad de Castilla La Mancha UCLM o la Universidad Nacional de Educación a Distancia (UNED).

5. Institutional support

The companies established in the city have great institutional support and protection, since Talavera de la Reina offers support and monitoring to companies through a strong network of institutions, municipal and regional organizations and business associations favouring an ideal urban environment for employment and competitiveness.


The Institute for Economic Promotion of Talavera (IPETA), in its efforts to make the city an indispensable option in this new economy of business relocation, articulates all these organizations and their services and makes them available to the private sector, which guarantees the specialized service and advice on opportunities for the establishment of companies, acceleration of processes for opening, monitoring by the Public Administration, and support for the hiring of personnel.


For this reason, Talavera de la Reina represents a great opportunity for the establishment of companies that want to benefit from a great human capital, trained and specialized, a great surface perfect for business development, to which is added the support of the institutions that have a firm commitment to development and business drive as the engine of the city.

1. Aid from the regional government of Castilla-La Mancha

Talavera de la Reina has the financing of the “Plan Adelante” with aid of up to 40% for the establishment of a company. To this financing you can add up to 20% for being Talavera ITI Zone.

2. Aid from the Talavera City Council

2.1 Bonificaciones de hasta el 95% en el IAE (Impuesto de actividad económica)


Inicio de actividad profesional:  50 % de la cuota


Por creación de empleo


Incremento de plantilla – Porcentaje bonificación

De 1 a 5 trabajadores: 16,50%

De 6 a 10 trabajadores: 27,50%

De 11 a 20 trabajadores: 44,00%

De más de 20 trabajadores: 50,00%


Producción de energía: bonificación de hasta el 50% de la cuota correspondiente a los sujetos pasivos que tributen por cuota municipal que produzcan energía a partir de instalaciones para el aprovechamiento de energías renovables o sistemas de cogeneración destinados a autoconsumo en ambos supuestos.


-Actividades de especial interés: bonificación de hasta el 95% de la cuota correspondiente para los sujetos pasivos que tributen por cuota municipal, y que desarrollen actividades económicas que sean declaradas de especial interés o utilidad municipal por concurrir circunstancias sociales, culturales, histórico-artísticas o de fomento del empleo que justifiquen tal declaración.

2.2 Tax credit of up to 95% in the IBI (Real estate tax)


Properties that are the object of company activity may enjoy a tax credit of 90% in the full amount of the tax, provided that this is requested by the interested parties before the start of the works, the properties that constitute the object of the activity of urbanization, construction and real estate development companies for both new construction and renovation comparable to this, and it does not appear among their fixed assets.


– Social Housing: up to 50% tax credit.


– Rustic goods from agricultural cooperatives and community land use: up to 95% tax credit.


– Large families:


Rateable value General category Special category
Up to 80.000€ 50% 60%
From 80.001 to 180.000 € 30% 50%


– Buildings that incorporate thermal or electrical energy utilization systems: up to 50% tax credit.

2.3 Tax credit of up to 95% in the Tax on constructions, installations and works (ICIO).


– Tax credit of 20% in the tax quota for those constructions, installations or works that incorporate systems for the thermal or electrical use of solar energy for self-consumption.


– Tax credit of 90% of the tax quota in the case of works for the elimination of architectural barriers or adaptation of homes and buildings.


– Tax credit of up to 95% of the tax quota in favour of those constructions, installations and works that correspond to the investments and economic initiatives that are carried out both in the industrial estates and industrial zones.