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Martos is a city that belongs to the province of Jaen, located in the south of Spain, specifically in the eastern part of the Andalusia region.

 

The province of Jaen has an area of ​​14,496 km2, which represents 16.6% of the Andalusian territory and 2.9% of the Spanish territory.

 

Regarding the municipality, the territorial extension of Martos is 259.10 km2, the eleventh largest municipality in Jaen (of the 97 that make up the province).

 

The municipal term of Martos includes the following annexes: Monte Lope Alvarez, Casillas, Carrasca, Villarbajo and Fuente del Espino.

 

The geographical location of the main urban centre is (according to coordinates and altitude):

 

• Longitude: 3 ° 58’West

• Latitude: 37 ° 43 ’North

• Altitude above sea level: 740 meters. (Martos has an altitude of 725 meters in the Plaza de la Constitucion, reaching 1003 meters at the top of La Peña).

 

Martos, in the south of the province of Jaen, is one of the largest towns in Jaen, located 24 kilometres from the provincial capital.

 

The population of Martos has experienced population growth in recent years. For example, in 2017 it registered a growth of more than fifty people, since the number of inhabitants as of January 1 of the year was 24,254 and on December 31 it closed with 24,318 inhabitants.

 

In other cities there is the problem of depopulation, while Martos continues to grow thanks, in part, to an important work to purge the municipal register of inhabitants, also carried out in recent years.

 

Although the name of the municipality is Martos, the truth is that in the area the adjective “Ciudad de la Peña” is used because it is located on a rock known as “Peña de Martos”. This fact has caused the municipality to have a fairly rugged orography, making it the perfect place for lovers of mountainous terrain. Some of the most prominent peaks are the Sierra de Caracolera with 1,340 meters above sea level or the Sierra de la Grana with 1,254.

 

 

 

 

1. Economy

 

Historically, the economy of Martos has revolved around the agricultural sector, due to the richness and diversity of its natural environment, based on which the population has found its main source of survival.

 

Currently, the economy is based on two main productive axes: agricultural and industrial, with a large presence of the latter in the municipality.

 

 

 

 

2. Agriculture

 

 

The main land use in Martos is for agriculture. Martos has 2,969 agricultural developments, of which 98% are privately owned and companies own the remaining 2%.

 

Martos is considered the world’s largest producer of olive oil. Almost the entire agricultural land is occupied by the olive grove that, with 22 thousand cultivated hectares, is capable of offering 1,174 annual work units, with a variety of olives typical of the locality, the “picual” or “marteña”.

 

In this sense, the activity related to the production of oils has been developed, since in the municipality there are numerous cooperatives of producers, private oil mills, pomace extractors, and olive oil bottling plants.

 

The Martos olive grove is characterized by being traditionally cultivated, mainly in dry land, although drip irrigation systems are gradually being installed in a large number of farms, a high level of mechanization and a shortage of organic crops.

 

According to data from the 2009 Agricultural Census, in that year in Martos there were 18 organic farms, 11 that follow qualified organic production methods (with an area of ​​44.91 hectares) and 7 in the period of conversion to organic farming (with an area of ​​38.62 hectares). The dominant organic crop is the organic olive grove.

 

 

 

 

3. Industry

 

 

 

The industrial tradition of Martos has been established at least since the 16th century, its most notable examples being the many flour and oil mills that were in Martos and its surroundings. In this proto-industry, the manufacture of fabrics also stood out, especially those made of linen.

 

At the dawn of the 20th century, electricity made a substantial improvement in almost all industrial processes. In addition, the arrival of the Railroad would also be decisive. Both factors propelled a small Industrial Revolution, creating in Martos a good number of industrial establishments of varied size and activity.

 

The predominant sector, which largely subsists today, was oil, although there was also a notable representation of industries that took advantage of oil by-products. Other equally important agri-food companies were those that were dedicated to the production of flour.

 

The production of ceramics was another of the pillars of the Martos industry. In them, objects for domestic use were preferably manufactured: jars, pitchers and flowerpots. The largest potteries were dedicated to building materials. There were also brick factories and others that produced hydraulic tiles.

 

In the field of construction there is also one of the most prominent sectors of this emerging industry in Martos, natural cement. Since the middle of the 19th century and throughout a good part of the last century, cement that was highly appreciated in Andalusia and other neighbouring regions was industrially produced in Martos. Its high quality led to the establishment of several companies dedicated to its extraction and commercialization.

 

The development of the industrial sector in Martos has been remarkable thanks to the automobile industry. In the 1970s, the French multinational Valeo, a lighting division, was installed in Martos, dedicated to the manufacture and design of car projectors and lights. This event led to the construction of the recently expanded “Cañada de la Fuente” industrial estate.

 

There are also other industries in the metal industry. Some for machinery manufacturing and especially one for metal processing.

 

It is worth mentioning other industrial activities, among which are the chemical industry, plastics manufacturing, the ceramic industry, the manufacture of clothing and the manufacture of wooden furniture, although to a lesser extent.

 

The growth of the plastics industry has made Martos the epicentre of the technical plastics sector in Andalusia with the introduction of the plastics technology centre.

 

 

 

4. Tourism

 

 

As for tourism, the name “Cradle of the olive grove”, due to the great production of olive oil, together with the Olive Festival, has forged an incipient tourist attraction.

 

Martos has a great cultural and natural heritage and outstanding fairs and festivals.

 

The celebration of its Easter, declared a Festival of National Tourist Interest of Andalusia, stands out, as well as the pilgrimage of the Virgen de la Victoria, which has generated a considerable flow of tourism in Martos, which represents an important source of income for the city.

1. Martos, world’s largest producer of olive oil

 

Martos is considered the world’s largest producer of olive oil. Almost the entire agricultural landscape is occupied by the olive grove that, with 22 thousand cultivated hectares, is capable of offering 1,174 annual work units, with a variety of olives typical of the locality, the “picual” or “marteña”.

 

In this sense, the activity related to the production of oils has been developed, since in the municipality there are numerous cooperatives of producers, private oil mills, pomace extractors, and olive oil bottling plants.

 

 

 

 

2. Strong industrial sector

 

 

Martos is a business attraction pole in the southern part of Jaen in which the strength of its industrial sector and its alliance with the plastics cluster also stand out, with the creation of more industrial zones being a firm objective.

 

The city enjoys a close alliance with the University of Jaen and Dual Vocational Training, so important for all human capital since they are “the architects of ANDALTEC and the industrial estate being a benchmark in the province and Andalusia.”

 

It is in the industrial sector where the economy of the municipality of Martos has the greatest impact, unlike the capital Jaen (with greater importance in the commercial sector).

 

Martos has a solid industrial structure.

 

Automotive industry

In the 1970s, the French multinational Valeo, a lighting division, was installed in Martos, dedicated to the manufacture and design of car projectors and lights. With the Valeo factory as its most outstanding asset, in recent decades it has been shaping a thriving industrial sector.

 

Valeo Lighting is dedicated to the manufacture of lighting equipment for automobiles, has a staff of about two thousand workers, and has created a synergy with subsidiary companies that have located in the municipality. Valeo Lighting is part of the Valeo Group, one of the top ten manufacturers of components, integrated systems and modules for passenger cars and heavy vehicles.

 

Its target market is made up of the most prestigious brands in the sector: German manufacturers (Volkswagen, Audi, BMW, Porsche, Skoda) and any of the car factories established in the Iberian Peninsula (Opel in Zaragoza, Seat and Nissan in Barcelona, Ford in Valencia, Citroën in Vigo, Peugeot in Madrid, Renault in Valladolid and Palencia, etc.).

 

Valeo is currently present in 29 countries in Europe and America, although it also has facilities in Africa and Asia. It has 16 research centres, 12 distribution platforms and 124 production centres. It has a staff of more than 72,000 employees of 29 nationalities.

 

Plastic cluster

 

ANDALTEC- Plastic Technology Centre

 

The ANDALTEC Foundation “Research + Development + Innovation” is the technological centre for technical plastic in Andalusia. It is a private non-profit entity created at the initiative of 29 companies and entities, among which are Andalusian, provincial and local institutions, as well as the main companies of the Plastic Sector in Andalusia.

 

ANDALTEC is a National Technological Centre certified by the Ministry of Economy and Competitiveness, and is registered in the registry of agents of the Andalusian System of Knowledge and associated with the Network of Technological Spaces of Andalusia (RETA).

 

It is the largest technology centre in southern Europe in terms of innovation for plastics and offers advanced technological services, development of national and international R+D+I projects and specialized training in order to promote the advancement of the plastics sector and related activities.

 

The ANDALTEC Head Office, made up of a complex of 12,000 square meters of constructed area, is located in the Cañada de la Fuente Industrial Estate.

 

The percentage of industrial activities registered in the IAE with respect to the total business activities registered represents 10% for Martos, figure higher than the 8.77% for the province. The industry in Martos is a very important sector that generates many jobs in the municipality.

 

 

 

 

3. Industrial land

 

 

Cañada de la Fuente Industrial Estate

 

Martos has an industrial estate in its municipal area, the “Cañada de la Fuente” Industrial Estate. This is one of the most important industrial estates in the province of Jaen and Andalusia, due to the activity it generates, the jobs and the importance of its companies, highlighting those related to the plastic sector and the automobile sector. This industrial estate has been expanded in a second phase, with a capacity to host about 150 companies.

 

Olive Estate

 

The construction of the olive estate is currently under construction, a complex in which all the companies related to the transformation of olive oil will be located (cooperatives, oil mills, extractors, bottling plants, etc.), and will also have service areas.

 

 

 

 

4. Second commercial pole of the province

 

Martos is considered the second commercial pole after Jaen capital. The absence of large stores in Martos means that all these services are offered mainly by retail entities, followed by wholesale entities.

 

Within this sector, the existence of clothing stores, banks and other public services is substantial. To unify and strengthen the business activity of Martos, the “La Peña” open-air shopping centre was created, belonging to the network of open-air shopping centres in Andalusia, and promoted by the Martos business association (ASEM). Currently, ASEM has more than 300 associated companies.

 

In addition, the city has one of the ten local antennas that the Official Chamber of Commerce and Industry of Jaen has spread throughout the province, with the objective to provide service to SMEs in Martos and nearby towns.

 

 

5. Tourism

 

 

The booming hospitality sector of the town offers an experience in which quality is demonstrated in each dish accompanied with olive oil and originality going hand in hand with the succulent gastronomic tradition of Martos.

 

The city has a great heritage and an enriching history, which is an opportunity to promote culture and tourism linked to heritage as a source of wealth, economic development and job creation.

 

Staying in any of the hotels or accommodations in town is a guarantee of quality and an experience as rich as it is stimulating to enjoy a magnificent and unforgettable stay.

 

Martos is an important city that sits at the foot of Cerro de la Peña, crowned by the remains of the Castle of the same name, along whose slope the compact urban nucleus extends, presided over by the Castillo de la Villa and by the great Church of Santa Maria. From this privileged location you can see its lands populated by an immense sea of ​​olive trees.

 

Inside there are interesting monuments such as the Church of Santa María de la Villa, the Church of the Trinitarians, the Church of San Francisco, the Hermitage of San Bartolomé, the Church of San Amador and Santa Ana, the Pilar de la Fuente Nueva, the Hospital of San Juan de Dios, the Royal Parish Church of Santa Marta, the Chapel of Nuestro Padre Jesús and the Old Jail and City Council. The coinage of Martos as «Cradle of the olive grove», together with the Olive Festival, has forged the municipality an incipient tourist attraction, which coupled with its great cultural and natural heritage, and the fair and festivals, and especially Easter, declared a Festival of National Tourist Interest in Andalusia, like the pilgrimage of the Virgin of Victoria, has generated a considerable flow of tourism in Martos, which represents an important source of income for the city.

 

The hotel infrastructure in Martos is made up of 3 hotels with a total of 74 rooms. One of them is three-star and the other two have a two-star category. On the other hand, we must highlight the existence of three rural houses, which add a total of 31 rooms, and provide service to rural tourism. According to the 2013 La Caixa Economic Yearbook, Martos had 86 restaurant and bar activities in 2012, representing a reduction of more than 25% compared to 2007.

  • Preparation of strategic development plans (Agenda 21, Mobility Plan, PIDU)
  • Declaration of the city as an International Astronomical Reserve “Starlight”.
  • Member city of the Rural Development Group “Sierra Sur”.
  • Funding possibilities for European Union Funding, ESF, ERDF, EAFRD.
  • Good quality of underground water for supply.
  • Promote the shift to conservation agriculture.
  • High biodiversity in the municipal area.
  • Implementation and development of commercial and tourist promotion policies for the city.
  • Execution of policies to revitalize the Old Town, providing it with greater beautification and accessibility.
  • Promotion of the products of the local agri-food sector, as a local economic engine.
  • ANDALTEC’s presence in the city, as a driving force for the local industrial sector.
  • Wealth of natural resources available to generate renewable energy (sun and biomass)
  • Public awareness in the participation of public life and decision-making.
  • Changes in the population that favor progress towards effective equality between men and women.
  • Strong commitment of the Provincial Council for Oleotourism.
  • Sustainable and Integrated Urban Development Strategy (EDUSI – by its acronym in Spanish)

 

The main objective pursued by the Sustainable and Integrated Urban Development Strategy (EDUSI) “Progresa Martos 2020” (Improve Martos 2020) is to achieve a future for our neighbours, which turns the city into a sustainable and environmentally friendly enclave, economically dynamic and industrially advanced, open and transparent, in which social balance, education and culture are strong pillars of the development of Martos.

 

The strategy of our city has been selected by the Ministry of Finance as a beneficiary of aid from the European Regional Development Fund, within the framework of the Operational Program for Sustainable Growth, which co-finances the “Progresa Martos 2020” initiative with a European contribution of 5 million euros and a municipal contribution of 1,250,000 euros, which make our EDUSI one of the 83 Spanish cities that have obtained funding in this call for the execution of their future projects.

 

“Progresa Martos 2020” defines the model of the city in which our neighbours wish to live and the legacy they want to leave to future generations. A city that allows economic development in a sustained way over time, that promotes social cohesion of its inhabitants and preserves the natural and cultural heritage, and also strives to reduce air pollution and improve the quality of life. The Strategy is a global framework that guides the actions of the City Council and other public agents, being coherent in its formulation and objectives with the European Cohesion Policy.

 

From now on, the city of Martos, our City Council and the neighbours, have the responsibility to carry out the execution of the lines of action that have been included in our EDUSI. Thanks to our city strategy, we seek to achieve the 36 challenges set out in its definition, which address social, demographic, environmental, climatic and economic issues of Martos, turning our main resources into assets that promote an egalitarian, sustainable, fair and equitable development of the city.

 

It will be in the year 2023, when the EDUSI “Progresa Martos 2020” ends. At that time we will enjoy progress in urban accessibility and our administration by making a commitment to new technologies, developing more sustainable municipal energy models, promoting the development of new green areas and meeting places, as well as implementing social cohesion and of citizen participation policies.